Walkers – Do Us a Flavour

Working with partner agency Jigsaw, juicy designed and developed the campaign site that ran Walkers largest online marketing campaign. Walkers, Britain’s No.1 crisps and snacks manufacturer, invited the nation to invent and choose a new flavour for Walkers Crisps. Phase one gathered flavour entries… a total of 1.2 million to be exact!  Phase two involved the public voting for a shortlist of 6 flavours chosen by celebrity judges to determine the winner.

The site was technically cutting edge with full screen scalable video content with multiple video elements playing based on user interaction.  Footage was shot mostly in green screen at a top London studio, juicy assisted the director & producer to ensure the footage worked in the online environment.  Heck, we even got Gary Lineker to autograph a copy of the project spec