The Training Room
Content managed website and blog
Over the last few years The Training Room has grown to be the UK’s largest provider of personal training courses. They approached juicy to help remake their website to reflect their growth and be flexible enough to expand as they continue to grow but also have a clear focus on user tracking and goal conversion. With high levels of PPC and SEO running, juicy created a strategy to move the site with minimal impact to their existing search listings, in fact in the first few weeks the indications are their SEO listings have improved significantly due to the way the site is built.
We developed the site to allow full control over the content of the site which gives the client the flexibility to update the site as they need to. We focused heavily on usability and goal conversion by setting rules for call to actions, clearly labeled application forms on each page allowing users to easily find what they were looking for and apply for their desired courses.