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The Training Room
Referral landing pages
juicy were asked to create a suite of landing pages for The Training Room to use with their PPC (Google Adwords Pay per Click) campaigns. juicy designed and A/B* tested the sites to optimise the conversion rates before selecting the final layout. By investing this time juicy were able to double the conversion rate on these forms therefore increasing the overall profitability of the campaigns for the client. Sites were created for www.clubtrainingacademy.com, www.fitnessfirstacademy.com and www.puregymacademy.com
*A/B tests are whats called multivariate tests which allow multiple versions of pages or just elements of pages to be loaded for different users. The data is collated and we can then tell which combination of elements (colours, form fields etc) made the user complete the goal (form submission) the most.