The Lucky Gamer

juicy implemented a digital campaign for GAME’s Christmas promotion to reward loyal customers and encourage sale in the important Christmas trading period. The Lucky Gamer kicked off with an email marketing piece to GAME.co.uk’s one million account holders. The campaign mechanic was for users to come to the campaign microsite daily and request a free code via email or SMS.  Every unique code had a random prize associated to it ranging from discount vouchers, to consoles and the Ultimate Gaming makeover as the main prize. We added an extra level of viral activity where users able to send codes to friends, and if a friend won a prize as a result the referrer won the same thing!  The viral friend referral was managed by email and Facebook.