Pet Factor Facebook competition app

Working with partner agency Brazil, we were briefed to build a custom Facebook application for Swiftcover as part of their new 2012 advertising campaign. The competition ‘Pet Factor’ was to find the UK’s most human-like pets.

We created a bespoke app that allowed users to upload a photo or video of their pet, this would then be held in the admin area to be moderated before being made live. Users could then browse all the entries photos and watch their videos, the winner chosen by Swiftcover’s judging panel would win £500.

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