GAMEfest

GAME's first ever gaming event goes live

GAME launched GAMEfest, their first ever gaming event, this September at the NEC in Birmingham exclusively for their Reward Card holders. GAME asked juicy to produce a platform where they could sell the GAMEfest tickets and shout about all of the exciting stuff happening at the event.

The site had to integrate with GAME’s internal systems for earning and burning Reward Card points on purchase, cleaning customer data, and storing purchase history into the back office systems.

A direct mail campaign went out to 50,000 selected Reward Card holders to give them an opportunity to buy exclusive tickets before anyone else. The site was then opened up to 3 million Reward Card holders, with tickets selling out weeks prior to the event. Watch this space for more campaign results.

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