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GAME – PERK UP
Facebook application & social media campaign
Juicy built GAME a bespoke Facebook application where fans could enter their email address and date of birth to receive discount codes to redeem online at game.co.uk. Multiple codes with varying values were released each week during the course of the four week campaign. To drive redemptions and increase basket value at checkout, fans that used their code with purchase were entered into a sweepstake / prize draw for their chance to win the content of their entire basket at GAME.co.uk.
juicy built the application & managed the campaign via GAME’s social channels including Facebook and twitter. A QR code was also released in store, and seeded online, that allowed users to access a mobile version of the application.