Cancer Research
Race for Life iPhone app
Juicy were contracted to create an app that would drive additional awareness and revenue for Cancer Research UK’s Race for Life event.
With very tight timelines for release we decided the best option was to create a fun little game born out of a similar concept Cancer Research had used a couple of years before. The result was the iPhone app game – “Heels ‘n’ Wheels”. It was a fun, simple driving game utilising the accelerometer function within the iPhone to accelerate, brake piloting a funky VW camper van through the countryside avoiding the obstacles and collecting things as you went.
The game was release in the Apple App store and was a paid for app to generate donation income for the charity.
http://itunes.apple.com/gb/app/heels-n-wheels/id370374502?mt=8
