Bud Bucks loyalty campaign, 3D interactive site
Working with partner agency Jigsaw, juicy helped dream up, develop and deliver the concept of Bud Bucks for Budweiser. The campaign focus was to increase loyalty and purchase through online redemption of a virtual currency. 600 million unique codes were added to packaging. Customers could look up their code value online or via SMS and build a bank account of Bucks. We created a virtual 3D environment online called Bud Boulevard where customers could come and interact to spend their bucks via online games, auctions, e-commerce purchase of merchandise and money can’t buy prizes. They could also download content, music and more to mobile phones and computers.